SaaS KPI: Completion Rate

What is Completion Rate?

Completion Rate measures the percentage of users who complete a specific business goal or a series of goals e.g. sharing a document, subscribing to a mailing list, connecting a dashboard to a screen. Within your onboarding process, it will be an indicator of whether the users who have activated your service are ready to move to the next step in your funnel.

How to calculate Completion Rate:

(#)of users who completed the goal(s) / total (#)of users who have activated the service = Completion Rate

You can use either Google Analytics or Mixpanel to track your key events.